What Publishers Can Learn from Farmville Players

As social gaming grows in popularity on sites like Facebook, the reading and interactivity patterns of Internet users are changing dramatically.

In the video embedded above, Farmville‘s lead designer Mark Skaggs talked about how timing influences social game players. Millions and millions of users are tuning into social games like Farmville, and publishers should pay attention to the habits of these new users.

Here’s more from our blog siblings at Social Times: “At this year’s Social Gaming Summit, Zynga’s VP of Product Development and Farmville Lead Designer Mark Skaggs talked about the ‘appointment-driven game mechanic,’ where players play their games on a schedule. He discusses the effect of changing the rate of growth of certain crops and creating products for players that only play at work, Monday to Friday.”