What Recall? Toyota Posts $1.2 Billion First Quarter Profit

Despite a massive recall of more than 8 million cars in the first quarter, Toyota posted $2.2 billion in profit for the year and $1.2 billion in profit for the first quarter of 2010.

“We’re still in a storm – there’s been no change on that front…But from the storm, we’ve begun to see glimpses of sunny but faraway skies,” said Toyota’s president Akio Toyoda.

Toyota agreed to pay a maximum $16.4 million U.S. government fine in April, and the U.S. National Highway Traffic Safety Administration is undertaking a new investigation to determine whether or not Toyota stalled on the recall.

Golin Harris is PR agency of record for Toyota.

RELATED: Toyota PR VP Pre-Recall: ‘We Are Not Protecting Our Customers By Keeping This Quiet’

Publish date: May 11, 2010 https://dev.adweek.com/digital/what-recall-toyota-posts-1-2-billion-first-quarter-profit/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT