What Type of Chipotle Customer Are You? Find Out via an AR Instagram Filter

The fast-casual chain leveraged social listening on the photo- and video-sharing network, Twitter

Chipotle became the first fast-casual restaurant brand to debut a customized Instagram AR filter - Credit by Chipotle/Instagram
Headshot of David Cohen

Just when you thought the types of online quizzes attributed to sites like BuzzFeed were relegated to the internet’s recycle bin, enter: What type of Chipotle customer are you?


Fast-casual chain Chipotle said it leveraged its social listening tools on Twitter and Instagram to compile a list of fun comments that describe its customers in a tongue-in-cheek way.

The result: Chipotle became the first fast-casual restaurant brand to debut a customized Instagram augmented reality filter.

Chipotle/Instagram

Chipotle/Instagram


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: January 13, 2020 https://dev.adweek.com/digital/what-type-of-chipotle-customer-are-you-find-out-via-an-ar-instagram-filter/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT