WhatsApp Has a Record-Breaking New Year’s Eve

100 billion messages were sent, marking its largest single day

This happened quite a few times on Dec. 31 - Credit by bombuscreative/iStock
Headshot of David Cohen

WhatsApp welcomed 2020 with a record 100 billion messages sent worldwide on New Year’s Eve.

Dec. 31 marked the biggest single messaging day in the Facebook-owned messaging application’s 10-year-plus history.

WhatsApp also said more than 12 billion photos were shared via its platform from midnight through 11:59 p.m. PT on Dec. 31.

The five most-used features on the app in 2019 were: text messaging, Status (its take on Stories), picture messaging, calling and voice notes.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: January 3, 2020 https://dev.adweek.com/digital/whatsapp-has-a-record-breaking-new-years-eve/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT