WhatsApp Teams Up With World Health Organization on Sticker Pack

Together at Home debuted Tuesday in 10 languages

The stickers remind people to wash their hands, maintain distance and exercise - Credit by WhatsApp/World Health Organization
Headshot of David Cohen

WhatsApp teamed up with the World Health Organization on Together at Home, a new sticker pack designed to reflect what people are dealing with while complying with social distancing mandates.

Together at Home debuted Tuesday in 10 languages—Arabic, English, French, German, Indonesian, Italian, Portuguese, Russian, Spanish and Turkish—with text localized for all of those languages except English.

WhatsApp said in a blog post, “We hope people enjoy using these stickers to check-in on loved ones, particularly those who are feeling isolated, alone and scared. This pack offers creative ways to remind people to wash their hands, maintain distance, exercise and, important, to celebrate medical heroes, as well as the personal heroes in all of our lives.”

Also debuting Monday is another sticker pack from the Facebook-owned messaging application based on popular Japanese character Rilakkuma.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: April 21, 2020 https://dev.adweek.com/digital/whatsapp-teams-up-with-world-health-organization-on-sticker-pack/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT