When Old Faithful Erupts on Earth Day, the Michelob Ultra Pure Gold Flows

People can try to win one year’s supply on Twitter every time she blows

People can keep an eye out for eruptions via the Old Faithful livestream or @MichelobULTRA - Credit by Michelob Ultra
Headshot of David Cohen

The coronavirus pandemic means that people can’t enjoy too much of the earth on Earth Day or spend time at national parks during National Parks Week, but that’s not stopping Michelob Ultra from giving away beer.

Every time the world-famous Old Faithful geyser at Yellowstone National Park erupts from sunrise to sunset on Earth Day Wednesday (April 22), people will have the chance to win a one-year supply of Michelob Ultra Pure Gold.

The promotion will run from 6:29 a.m. MT to 8:13 p.m. MT, and entrants must be 21 and older and follow the @MichelobULTRA Twitter account.

People can keep an eye out for eruptions via the Old Faithful livestream or @MichelobULTRA and, when they happen, post on Twitter, tagging @MichelobULTRA and using the hashtag #GoldFaithful. One winner will be randomly selected after each eruption.

The National Park Foundation will also receive a $1 donation for every case of Michelob Ultra Pure Gold sold between April 22 and May 22, up to $100,000.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: April 21, 2020 https://dev.adweek.com/digital/when-old-faithful-erupts-on-earth-day-the-michelob-ultra-pure-gold-flows/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT