Who Is Buying BeJane?

BeJane was sold, but who’s the buyer? The women’s-targeted home-improvement social network announced to its members that it had been acquired, but the buyer was not named, paidContent reported.

BeJane chief Jane Suzanne Horton wrote in the announcement for members:

We have some exciting news to share with you…and you are the first to know! We have not yet broken the news publicly, but you will see our announcement formally in the weeks ahead that BeJane has found an amazing new home! The BeJane Website has been acquired, and it could not be with a more perfectly suited partner who is known as a true innovator in the home industry with powerful connections throughout the United States. Though we cannot disclose who it is at this time, this partner is one who truly values and appreciates the new vision for women in the home space that we’ve been working on for many months, and you will see those innovations come to life in the near future. It could not be more inspiring for our team to finally be able to bring our dream to you!

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.