Why Brands Need to Understand Personalities in Order to Leverage AI’s Potential

A scientist riffs on missed marketing opportunities

Companies have opportunities by going beyond demographics. Getty Images

Today, the attention of 80 million or so millennials are intensely desired by marketers. Ask pretty much any one of them about the latest creative ad that cost millions to disseminate and you are met with a nearly self-righteous shrug. Millennials don’t just mute ads on TV, they proactively create moats of ad-blockers and over-the-top services and premium commercial-free streams just to specifically avoid unwelcomed influence.

Dr. Galen Buckwalter is lifelong researcher and currently chief science officer at Ayzenberg Group. Buckwalter co-developed a romantic pairing algorithm for eHarmony.