Why Dmexco Matters to These C-Suite Execs

One company has 165 meetings over just 2 days

Editor: Josh Rios

The 2019 Dmexco in Cologne, Germany, is drawing to a close. Launched in 2009 out of the former Online Marketing Dusseldorf trade fair, the event brings together more than 40,000 attendees from around the world.

Adweek, which is Dmexco’s international media partner, caught up with several C-suite executives from companies like Telaria, MediaMath and Beeswax, to find out why the conference still matters to them.

“The level of executives who attend means that we’re going to have very productive conversations,” said Jeff Hirsch, chief commercial officer of PubMatic, whose 20 team members have more than 165 meetings set up over the course of two days. Watch above for more.