Pros and Cons: How Snapchat, Twitter, Facebook and Apple Are Battling for Breaking News

Headshot of Marty Swant

The battle over breaking news escalated this fall with a trio of mobile products from major tech companies. In November, Facebook announced its stand-alone app called Notify on the heels of Twitter launching Moments the month prior. When Apple released the iPhone 6s and iOS 9 in September, it came preloaded with Apple News, which takes a shot across the bow of Snapchat Live Stories, a product that has garnered impressive results since being offered earlier this year. "It's a great competition for attention and the monetization of that attention," said Altimeter Group analyst Brian Solis. "This is something that has been long brewing for publishers." Below, a breakdown of the four companies' news products and how they are faring. 


@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.
Publish date: November 30, 2015 https://dev.adweek.com/digital/why-its-game-tech-companies-battle-over-breaking-news-168297/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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