Why Miller Lite is Targeting Typography-Loving Millennial Guys on Instagram

A campaign made for the photo-sharing app

Headshot of Lauren Johnson

Design aficionados looking for cool fonts and calligraphy have posted more than 2.6 million photos and videos on Instagram with the #typography hashtag. Seriously, who knew?

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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