Why Vox Media Is Embracing New Platforms Like VR and 360 Video

CEO Jim Bankoff says company's culture is optimized for change

Headshot of James Cooper

COLOGNE, Germany—Following his keynote panel with Publicis Media CEO Steve King Thursday morning at the Dmexco ad tech and marketing conference in Cologne, Germany, Jim Bankoff, chairman and CEO, Vox Media, sat down with Adweek to discuss some of the key themes driving Vox Media's vision for the future and its growth.

Data-driven storytelling on a multitude of platforms—and all at scale—for brands has evolved into a major focus for Vox Media.

"We are a company that builds brands through story," said Bankoff, who added that this strategy has helped Vox Media become one of the fastest growing media companies in the U.S. and, powered by data, "we can use those same capabilities to help marketers with their brands."

Bankoff is also bullish on the newest platforms such as VR, AI and 360 video and how they can be applied across the Vox Media ecosystem. While the speed of shifting content forms, data science and platforms can be intimidating and exhausting, he encouraged the industry to embrace bleeding edge forms of media and marketing to tell stories in new and engaging ways.

"We've optimized our culture for change," he said.

@jcoopernyc james.cooper@adweek.com James Cooper is editorial director of Adweek.
Publish date: September 15, 2016 https://dev.adweek.com/digital/why-vox-media-embracing-new-platforms-vr-and-360-video-173520/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT