Generation Z Takes Breaks From Mobile, Social (Report)

People born after 1995, referred to as Generation Z, always have their faces buried in their mobile devices. Or do they?

People born after 1995, referred to as Generation Z, always have their faces buried in their mobile devices. Or do they?

A recent study by brand solutions firm Wildness found that nine out of 10 members of Generation Z take occasional breaks from their mobile devices, with 54 percent doing so on a daily basis.

In fact, some members of Generation Z have taken even more drastic steps, with seven out of 10 saying that they have deleted applications. Wildness said Twitter and Vine are the apps that are deleted most often, but even Facebook is not immune, with 21 percent of respondents saying that they deleted the Facebook app at some point.

Other findings by Wildness also conjured up the “teens don’t use Facebook” argument again:

  • Respondents between the ages of 12 and 24 post 38 percent more on Snapchat on a daily basis than on Facebook.
  • Just 44 percent of those 12 through 14 said they use Facebook on a regular basis, one-half the percentage of those 22 through 24.
  • 66 percent of those 12 through 24 check other social platforms daily beyond Facebook, Instagram, Twitter, Tumblr, Yik Yak, Vine and Pinterest.
  • Eight out of 10 12- through 24-year-olds use social media regularly, and nine out of 10 view videos on YouTube daily.
  • 62 percent have posted original videos to social media, with 27 percent saying they do so weekly and 12 percent daily.
  • 84 percent use social media as a form of entertainment.
  • 82 percent use it to discover new and interesting things.
  • 76 percent enjoy connecting with others.
  • 77 percent “carefully” consider what they post and its potential impact on others.

Readers: Did any of the findings by Wildness surprise you?

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Image courtesy of Shutterstock.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: November 18, 2015 https://dev.adweek.com/digital/wildness-generation-z/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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