Wiley’s Mark Allin Embraces Digital Publishing

Mark Allin, SVP, of Professional & Trade at John Wiley & Sons, thinks that digital publishing is an evolution.

He says so in a new video from Digital Book World and Astral Road Media, which we have posted above.

In the video, which was filmed at BEA 2011, Allin explains how Wiley is adapting its business for digital publishing: “It is gathering pace certainly, but at the heart of it are the principles and values of Wiley: that we provide high quality knowledge and understanding to our customers around the world. We do it in the forms that they want and they trust us because we are so deeply embedded in those communities.”

Publish date: September 6, 2011 https://dev.adweek.com/digital/wileys-mark-allin-embraces-digital-publishing/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT