Will Facebook Users Tune In To Ooyala Social TV?

The social TV field has a new entrant in Ooyala Social, a high-definition-quality Facebook platform introduced by online video company Ooyala.

The social TV field has a new entrant in Ooyala Social, which promises high-definition-quality video on the Facebook platform.

Ooyala Social allows users to share video, live-chat while viewing content, and search for new content, all on multiple screens and devices.

For content providers, Ooyala Social offers rentals, subscription plans and sales of individual titles; the company also sells advertising and the ability to unlock a screening if a predetermined minimum number of Facebook users log in to watch it.

As for consumers, content is available via connected TVs, mobile devices, and Web browsers, and users can:

  • Search for relevant content based on their social circles;
  • Share content they are viewing and like it, as well as “loaning” it to friends for later viewing;
  • Chat in real-time while viewing content;
  • Purchase access to content with Facebook Credits, PayPal, credit cards, or mobile phone numbers.

The question is: Will interested users be able to convince their Facebook friends to connect to and use Ooyala Social? After all, it takes more than one to be social. That being said, the platform offers a variety of options on both the consumer and content-provider side.

Ooyala President of Products and Co-Founder Bismarck Lepe said in a press release:

Facebook is becoming an increasingly important distribution channel for media companies. Because of its 750 million monthly unique users, it offers a compelling complement to distributing video online via YouTube. We expect more and more companies to follow the lead of Warner Brothers, Miramax, and Netflix as they build direct-to-consumer video-distribution models on Facebook.

With Ooyala Social, we’re combining the power of social with HD-quality video. Users can easily share content, make recommendations to their network, and watch video simultaneously with friends. We’ve also integrated Facebook Credits as a payment system for publishers that are looking to launch a video store on Facebook and Facebook Connect so once a Facebook user has paid for content, they can take that experience everywhere.

Readers, are you interested in the concept of social TV, and will you try Ooyala Social?

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: September 13, 2011 https://dev.adweek.com/digital/will-facebook-users-tune-into-ooyala-social/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT