If you got a text message from the Obama campaign in 2008, expect a customized video on your iPhone in 2012. And if you voted for Obama in 2008, then definitely expect to hear from his campaign, if you haven’t already. Introducing the first glimpse into ‘campaigning 3.0.’
The Obama presidential campaign of 2008 was, of course, heralded as “the Internet campaign that changed politics,” featuring Obama as the “first wired candidate.”
The rollout of his 2012 reelection campaign this month is already generating buzz for its heavy emphasis on social media.
And now his top advisors have given more hints on what voters, social media followers and political junkies alike can expect from the full Obama 2012 relection campaign in the months ahead.
Top line summary – print ads, websites, text messages and cell phones? So 2008.
As reported by Mike Allen in Politico:
“Obama 2012 is building a volunteer network with the audacious goal of contacting every single person who voted for him in 2008, as part of a reinvented voter outreach that will be as focused on smart phones in 2012 as it was on text messages last time. Strategists plan to customize videos and other messages for the iPhones and other mobile devices of targeted voters. They also envision “virtual networks” among supporters’ friends and families, so that millions of people will feel a personal connection to the campaign.”
“A hallmark of the first Obama campaign was its sophisticated use of email and text messages for organizing and fundraising. But Obama for America made no formal effort on the infant Twitter, and Facebook was an afterthought. This time, a huge staff will specialize in various slices of social media. And plans call for much more spending on digital advertising, on the Web and on other platforms that advisers will not discuss.”
And lining up to face a “wired” Obama reelection campaign is a whole stable of Republican candidates, lined up at the gate with their own social media tools.
Tell us what you think. Will this, the 2012 election, be fully social media-ized? Are you prepared for politics to invade your Facebook, Twitter and iPhone?