Windowing Test: Comparing Andrew Ross Sorkin & Michael Lewis

Around the publishing world, many critics are debating the merits of windowing or delaying the eBook release of a brand new hardcover. Intrigued, we used hardcover sales figures to compare a windowed release to a non-windowed release.

We compared hardcover sales of new book, The Big Short: Inside the Doomsday Machine by Michael Lewis (a hardcover-only book right now) to one of Lewis’ recent competitors. According to Nielsen BookScan data, Lewis sold 60,000 hardcover copies of his book in the first week of sales. The next week he sold 40,000 copies.

In comparison, Andrew Ross Sorkin’s Wall Street meltdown book Too Big to Fail: The Inside Story of How Wall Street and Washington Fought to Save the Financial System–and Themselves only managed to sell 14,000 hardcover copies its first week and 8,000 copies its second week, according to Nielsen BookScan data. Sorkin’s book has a Kindle edition that currently retails for $8.99.

What do you think? See the first month hardcover sales statistics for both books embedded after the jump.




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