My mini-review of the new Wired Magazine iPad app yesterday was titled:
As I noted in the review, I take issue with a few things about the app. However, overall, it is the best iPada magazine or newspaper app I’ve seen so far. Apparently, a significant number of other people may agree with me based on the fact that the Wired Magazine app hit #1 in Apple’s iTunes iPad Paid Apps list yesterday. And, electronista reports that:
At $4.99 per download (let’s round that to $5), that amounts to a $120K one-day gross and $84K after factoring in Apple’s 30% cut.
My prediction is that Wired’s second e-issue will see a significant drop in paid downloads. However, if they can make a few tweaks to the app (adding a way to share interesting articles might help) and keep the content (writing) high, it should continue to do well.
And, of course, moving to an in-app purchase or subscription model would help too.