The Ad-Tech Industry’s Looming Shakeout Could Finally Happen

What GDPR and data debacles mean for digital vendors

Sources: Getty Images
Headshot of Lauren Johnson

Every couple of years, marketing observers play a parlor game called “The Ad Tech Shakeout Cometh,” in which they pontificate about the impending decimation of the ad-tech industry.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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