WNBA, Twitter Extend Livestreaming Pact to Cover 2020 Season

10 games will be featured on @WNBA, with alternative commentators

The 24th WNBA season will take place at IMG Academy in Bradenton, Fla., due to the coronavirus Women's National Basketball Association

Games from the Women’s National Basketball Association will be livestreamed on Twitter for the fourth consecutive year following the renewal of the pact between the league and the social network.

The agreement covers 10 regular-season games, and the Twitter livestreams will exclusively feature alternative commentators including basketball analysts Ros Gold-Onwude and LaChina Robinson.

The 24th WNBA season will take place at IMG Academy in Bradenton, Fla., due to the coronavirus https://www.adweek.com/category/coronavirus/) pandemic, and the league’s 12 teams will play out a 22-game schedule.

The 10 games that will be livestreamed on @WNBA (all times ET) are:

  • Wednesday, Aug. 12: Atlanta Dream at Seattle Storm, 10 p.m.
  • Friday, Aug. 14: Connecticut Sun at Chicago Sky, 7 p.m.
  • Wednesday, Aug. 19: Phoenix Mercury at Los Angeles Sparks, 10 p.m.
  • Friday, Aug. 21: Sparks at Dream, 7 p.m.
  • Sunday, Aug. 23: Dream at Minnesota Lynx, 4 p.m.
  • Sunday, Aug. 30: Sun at Washington Mystics, 4 p.m.
  • Thursday, Sept. 3: Las Vegas Aces at Sun, 8 p.m.
  • Friday, Sept. 4: Sky at Mystics, 7 p.m.
  • Saturday, Sept. 5: New York Liberty at Mercury, 8 p.m.
  • Sunday, Sept. 6: Dallas Wings at Mystics, 4 p.m.

Twitter head of sports partnerships T.J. Adeshola said in a statement, “WNBA fans on Twitter are passionate about their hoops, and these hyper-engaged fans continue to fuel an increased popularity of the league. The W has been a top sports partner of ours for many years, and we’re pumped to offer live WNBA games, with a Twitter twist, to basketball fans across the globe. Whether it’s a smooth step-back three-pointer or compelling commentary on social justice, one thing is for sure: The conversation around WNBA players, teams and their fans is happening on Twitter.”

WNBA commissioner Cathy Engelbert added, “Twitter continues to be an integral part of the WNBA’s media landscape, and providing innovation on their platform during this unique season will elevate fan engagement to a whole new level. This continued partnership enables our passionate supporters and fans to connect directly to our game and to experience WNBA basketball from wherever they are.”

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.