Woman’s Day Gives Men Day in Sun

For all the help Woman’s Day purports to give its readers, there’s scant advice on dealing with one area that actually consumes a major chunk of their time and energy: the men in their lives. Hence its June “Man Issue,” which attempts to remedy that by giving readers “a rare glimpse into the world of their men.”
The issue will contain articles like “The Husband Whisperer,” about how understanding the male mind can improve a marriage; tips on getting men to go to the doctor; and “Lessons from Mr. Clean,” in which women get housekeeping tips from men. Keeping with the guy theme, Woman’s Day went with a juicy burger on a royal blue background for its cover, eschewing the usual flowers or cupcakes shot. The issue hits stands May 11.
Carlos Lamadrid, svp, chief brand officer, Woman’s Day Group, said he had the idea a while ago and brought it to Elizabeth Mayhew, who took over as top editor of the Hachette Filipacchi Media magazine in January. “Our tagline is, Live Well Every Day,” he said. “The one element we never have looked at is the man.”
Lamadrid expects the Man Issue to be shared with male readers, but he has no ambitions about spinning off a male version of Woman’s Day, a la Men’s Vogue, the ill-fated spinoff of Vogue that folded after three years. “I have absolutely no intention of doing that whatsoever,” he cracked. “That was a bad idea at the time.”

Publish date: April 27, 2010 https://dev.adweek.com/digital/womans-day-gives-men-day-sun-115249/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT