Woman’s Day will debut Microsoft Tag starting with its May 2010 issue, and the Hachette Filipacchi Media US-owned publication said the interactive technology will also be featured in its July, September, and November 2010 issues.
Readers with Internet-enabled phones who download the free application and spot WD tags scattered throughout the issues will be eligible to win prizes including a new dining-room set from Clorox, a spring dress from Mark, a Kenmore washer/dryer, and the book Flip! for Decorating by editor in chief Elizabeth Mayhew. They will also gain access to bonus content including a Webisode from Raisinets, recipes from Mrs. Dash, and organizing tips from editors.
Woman’s Day senior vice president and chief brand officer Carlos Lamadrid said:
We are thrilled to work in tandem with Microsoft Tag to make Woman’s Day‘s interactive issues richer than ever before by enabling our readers to connect directly with our advertisers’ creative. By bringing Microsoft Tag to Woman’s Day readers, we are both elevating the consumer experience and delivering targeted consumer interaction to our advertisers.