Content from the magazine’s May issue will be combined with exclusive behind-the-scenes video, real-time polls, sharing via Facebook and Twitter, and photo galleries.
Rodale president of integrated marketing sales and chief marketing officer Gregg Michaelson said:
Rodale is creating a digital marketplace on the iPad platform that reflects the depth of the company’s assets across both magazines and books. The introduction of the iPad has created an important new integration opportunity for advertisers and publishers, and our unique development model is designed to enrich the experience for our partners in this space.
And brand editor Matt Bean added:
“Engagement” is the real buzzword here — the best iPad magazines act like true Web and print hybrids, becoming hubs for content, instead of just starting points — whether that content is an advertisement or an article. It’s exciting to watch how readers are immersing themselves in this new platform.