Women’s Health Magazine Partners With Whisper for ‘Confessions’ Issue

March issue commingles voyeuristic and actionable content

Headshot of Richard Horgan

Hitting newstands Feb. 7, the March issue of Rodale’s Women’s Health is the publication’s first 100%-themed issue. Fishbowl has your exclusive early look at the cover.

For the “Confessions” issue, Women’s Health partnered with Whisper to gather data from the app’s users. There is also all sorts of themed vernacular: butt-fessions, wherein three women detail how they gussied up their backsides; health-fessions from female doctors; and run-fessions from a quartet of female athletes.

The magazine’ editors reveal a few of their own secrets in “Ask Anything” and will continue to do so on social media throughout the month, for what Women’s Health is calling “Fessions Fridays.” The publication will also invite readers to share some of their confessions on social media using the hashtag #WHConfessions. Actor Keanu Reeves shared a few revelations as well for the Confessions issue.

@hollywoodspin rhorgan@gmail.com Richard Horgan is co-editor of Fishbowl.
Publish date: February 2, 2017 https://dev.adweek.com/digital/womens-health-march-2017-confessions/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT