Women’s Running Sets Traffic Records

The relatively new mag is hitting its stride.

13406886_10157074161115192_6764407034475442554_nWomen’s Running, a magazine founded in 2004 as Her Sports + Fitness, has experienced record growth over the past year.

Compared to 2015, unique visits to Womensrunning.com have jumped by more than 50 percent and hit the 1 million mark in April; a record for the title. Social audiences are also up for the Competitor Group brand — Women’s Running’s Facebook fans have tripled and it has enjoyed a 450 percent increase in Instagram followers since last year. The good news isn’t limited to the online world, either. Women’s Running circulation has also increased.

Women’s Running’s editor Jessica Sebor said that beyond a site redesign, a big reason for the magazine’s popularity is its goal of being inclusive. For evidence of this, just check out Women’s Running’s latest cover, which featured transgender runner Amelia Gapin.

“Women’s Running has always strived to speak to every woman, but over the last year, we have doubled down on that commitment,” explained Sebor. “This idea isn’t novel, but it is incredibly rare in the magazine industry. We’ll continue to exceed our reader demand to serve up real women and offer practical advice on how to be your healthiest self as we continue to grow.”

Publish date: June 28, 2016 https://dev.adweek.com/digital/womens-running-sets-traffic-records/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT