Workplace by Facebook Added Several New Integrations

New privacy checkup tools were added for Workplace Premium

Integration nation Facebook
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Facebook announced a host of integrations for its Workplace by Facebook offering for businesses at its F8 annual developer conference in San Jose, Calif., this week.

The social network’s answer to Slack introduced the Workplace Integrations Directory to give administrators a single destination to browse their options.

The directory is broken up into the following categories:

  • Analytics
  • Bot platforms
  • File sharing
  • Human resources
  • Identity providers
  • Learning
  • Media
  • Productivity
  • Sales and marketing
  • Security and compliance
  • Social
  • Survey and feedback
  • Task management
  • Voice and video

Workplace by Facebook also detailed some of the new types of integrations in a blog post:

  • Share extensions: Users can easily share content from other tools and services with their teams on Workplace, and these integrations appear in the Workplace composer on web and mobile. Users can also search across multiple services for the information they wish to share.
  • Authenticated previews: Rather than seeing “content unavailable” when attachments are shared from other applications or services, Workplace users will see “much more engaging” previews when those apps or services support authenticated previews. Facebook wrote, ‘Workplace will make an API (application-programming interface) call to the third-party service and only render a rich preview if the user has access to view the content.”
  • Feeds and notifications: New integrations from SurveyMonkey and Marketo enable Workplace users to publish updates about their teams’ surveys or campaigns into groups. Also, Workplace users can now subscribe to feeds from business publications including Bloomberg, Reuters, Business Insider and Harvard Business Review, and they can set up custom feeds from any service that supports RSS or Atom. New items will automatically be posted to their Workplace groups.
  • Bots in Workplace Chat: Bots in Workplace Chat were already capable of one-on-one conversations, and they can now create or be added to existing group chats. Workplace by Facebook wrote, “This enables several powerful new use cases. For example, a bot can automatically create a group chat thread for an operational issue and add the relevant people to help manage it. Or you can add a bot to an existing group chat thread so it can post updates to you and your team—for example: every time you make a sale, close a task or ship a diff.” Messenger chat extensions were also added to Workplace Chat, and the social network added, “When a user taps the bot’s icon, it opens a webview in which you can render an interactive experience that lets people, for example, create tasks, schedule meetings or fill out forms. People can share a message from your bot back to the chat thread with a single click.”

Finally, Workplace by Facebook announced some new privacy tools for Workplace Premium.

Admins have access to a new tab displaying all of the integrations they’ve enabled in their communities and the permissions granted to each of them, as well as details of the API calls those integrations have been making.

And users now have a new section in their account settings listing all third-party and custom integrations enabled by their community admins.

Workplace by Facebook shared screenshots of some of the new integrations: David Cohen is editor of Adweek's Social Pro Daily.
Publish date: May 2, 2018 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT