World Wrestling Entertainment YouTube Channel Tops 40 Billion Total Views

Its presence on the Google-owned videos site has over 55 million subscribers

The 40 billion milestone is equal to over five views for every person on Earth - Credit by World Wrestling Entertainment
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World Wrestling Entertainment said its official YouTube channel topped 40 billion total views this past weekend.

WWE said in an email that the 40 billion milestone is equal to over five views for every person on Earth, adding that its channel’s 55 million-plus subscribers put it ahead of sports channels on the Google-owned video site including those of ESPN, Major League Baseball, Nascar, the National Basketball Association, the National Football League and the National Hockey League.

The channel features highlights from WWE Raw, WWE SmackDown, pay-per-view events, WWE Nxt, WWE Nxt UK and 205 Live with exclusive interviews, news, live event coverage, watch-alongs and new Wednesday-morning show The Bump.

WWE executive vice president of advanced media Jayar Donlan said in an email, “With over 40 billion video views and 55 million subscribers, WWE’s YouTube channel continues to set the standard for premium, must see content on the platform—not just in the sports category, but across all genres. We are incredibly proud of this important milestone, which speaks to the passion of WWE’s global fanbase and the strength of the WWE brand. We look forward to the next action-packed 40 billion views.”


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: March 9, 2020 https://dev.adweek.com/digital/world-wrestling-entertainment-youtube-channel-tops-40-billion-total-views/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT