Would You “Donate” Your Twitter Account To Al Gore For 24 Hours?

Al Gore wants to control your Twitter account. But don’t worry, it’s for a good cause.

Gore’s Climate Reality Project is an online haven for the Green movement. It’s goal is to reveal the complete truth behind the climate crisis.

The idea is to have 24 hours of “reality”, in which facts about climate issues are shared on social networks and via live video streams. At 7PM local time on September 14th, 24 different speakers will present their take on climate change in 24 different locations around the world.

Alongside this, the Climate Reality Project is hoping that you’ll donate your Twitter account to help spread the word.

Gore and his team are asking Green movement supporters to allow access to their Twitter and Facebook accounts during the 24 hours of reality. This access would actually be a bit longer than 24 hours (starting the day before the event and ending the day after), but all tweets and status updates would be about either the 24 hour campaign itself or climate change.

They promise not to post more than a few times per hour (but we hope that only applies to Twitter, and that Facebook status updates would be even more infrequent). They also note that you can tweet as you would normally, but that your tweets would appear in between theirs on your account.

Interestingly, Graham Cluley at Sophos’ Naked Security blog has a hard time embracing an initiative that includes both potential security problems and potential spam.

He ponders about the fact that this initiative goes against all that is unwritten in the social media code of etiquette:

“…what it sounds like is just another example of an organisation trying to muscle their way into social media success – ironically, the diametric opposite of what actually works. Something that might actually be considered rude in whatever the Web 2.0 version of netiquette is.”

And he also wonders about the security implications of handing over the keys to your account to a third party.

What do you think? Is this a cool way to spread the word about climate change? Or is it too over-the-top? Let us know in the comments below.

Image courtesy of Szasz-Fabian Ilka Erika via Shutterstock

Publish date: September 12, 2011 https://dev.adweek.com/digital/would-you-donate-your-twitter-account-to-al-gore-for-24-hours/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT