WSJ Launches Mobile Site for Asia

The Wall Street Journal has launched a mobile-optimized Web site for its Asian edition, allowing users to access the latest regional news via any Web-enabled mobile device.

The mobile site includes content areas such as “What’s News,” “Markets,” “Technology” and “Opinion” with additional sections for Chinese and Indian news. Subscriptions are required for full access to the content but a preview is available for all users.

Almar Latour, editor-in-chief of WSJ Asia, said the new mobile site reinforces “our commitment of utilizing new technology and creating an experience that is directly relevant to our audience.”

Throughout the past year, the WSJ has been expanding its digital presence in Asia with the launch of an enhanced site with added multimedia features, the launch of Mobile Reader — a mobile application that delivers regional content from to most BlackBerries — and the redesign of the Chinese version of

“This is a natural evolution for our product and a sign of our commitment in developing locally relevant products for our users,” Olivier Legrand, general manager, WSJ digital network, Asia, said. “After launching regional sites, regional BlackBerry applications and local language sites, we continue to serve our readers with relevant products across all platforms.”

The WSJ will be serving advertising on its new mobile site for Asia, as it has been with its other regional mobile offerings where brands such as Oracle and Hewlett-Packard have signed up.

Legrand added that the WSJ would continue to expand its digital network in Asia in 2010, including a mobile application for India and an iPhone application for Japan and China.

“Digital has taken off a while ago in Asia,” Legrand said. “It is a core part of our development strategy in the region.”

See also: “WSJ Thinks You Should ‘Know'”

Marketing Magazine Asia