WSJ, NYTimes PR War Heats Up As WSJ Launches NY Edition Today


[Image via FishbowlNY]

Today, The Wall Street Journal launched “Greater New York,” a new section of the newspaper, “dedicated to coverage of and commentary on the New York City metropolitan area.” Of course, this new section will compete directly with The New York Times.

Robert Christie, SVP of Communications at The New York Times Company circulated a presentation to media this morning. The subject line of the email stated, “READ BEFORE WSJ PRESSER.” Christie formerly worked for Journal parent Dow Jones up until this past March.

We’ve posted a copy of the presentation after the jump. Christie said in the email:

I thought you would be interested in this PowerPoint that details the strength of The New York Times franchise, its ability to reach affluent, influential and female readers. It also details the news department’s ability to break important, market-moving, agenda-setting stories in New York, on Wall Street, in Washington and around the world.

Times Publisher Arthur Sulzberger and president & CEO Janet Robinson issued a memo to staff with a few jabs at the Journal:

So as our welcome gift to New York, we pass on a few helpful hints to our Journal colleagues: the Dodgers now play in Los Angeles, Soho is the acronym for South of Houston, Fashion Week has moved to Lincoln Center, Idlewild is now JFK and Cats is no longer playing on Broadway.

We’ve posted a full copy of the Journal‘s press release after the jump. There are many new opportunities for PR professionals, including more local travel, arts, sports, innovation and real estate coverage.

The Journal also teamed up with with Foursquare, a location-based social network, “to create Wall Street Journal badges and tips related to Greater New York content.”

For more updates throughout the day, visit our sibling blog, FishbowlNY.


Wall Street Journal Launches “Greater New York”

New Daily, Stand-Alone Section Provides New Voice and Insight for New Yorkers

NEW YORK, April 26, 2010 (GLOBE NEWSWIRE) — The Wall Street Journal has launched “Greater New York” – a stand-alone section dedicated to coverage of and commentary on the New York City metropolitan area. The new section includes coverage of local real estate, city and state politics, crime and courts, education, health, arts and culture, sports and more. Greater New York complements the Journal’s peerless national and global coverage, creating a complete newspaper to serve readers in its single largest market.

Beginning today, Greater New York will appear six days per week as a stand-alone, full color section in all print editions of the Journal in the New York metropolitan area, including parts of Long Island, Connecticut and New Jersey. Led by a dedicated editorial team, Greater New York also offers continuously updated content and online-only features on WSJ.com (http://wsj.com/ny).

“Our section is about New York for New Yorkers. Greater New York provides us with the ability to better serve our existing readers, and for new readers, it provides an entry point to discover our much more comprehensive newspaper,” said Robert Thomson, editor-in-chief, Dow Jones & Company, and managing editor, The Wall Street Journal. “As others have retreated, we have been investing in content – there has never been a larger market for high quality news and analysis, and the greatest market of all is New York.”

A New Perspective on the Topics That Matter to New York

The Journal’s coverage in Greater New York focuses on the subjects and people that are of most interest to a local audience, led by a team of reporters and editors through breaking news, reporting and analysis, regular columns and columnists, and charts and features to illustrate news and trends.



Publish date: April 26, 2010 https://dev.adweek.com/digital/wsj-nytimes-pr-war-heats-up-as-wsj-launches-ny-edition-today/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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