WWDC: Apple Unveils Apple Music, Beats 1 Radio, Connect

Apple Music will give users a worldwide, 24-hour live radio station, the ability to connect with artists and more.

At WWDC 2015, Apple unveiled Apple Music — its service to rival the likes of Spotify — which will offer music streaming across the entire Apple Music library, as well as 24-hour live radio and special connectivity between musicians and fans.

The base Apple Music experience will combine a user’s existing music library (whether purchased from iTunes or otherwise) with the Apple Music catalog, which consists of over 30 million songs. Users will have the ability to search for and stream any song or playlist, or browse curated music on the platform.

Rather than relying solely on algorithms for music recommendations, Apple has hired music experts from around the world to create playlists based on each user’s preferences. The more users listen, the better the curators will become. This personalized content will be found in the “For You” section of the app, which contains new releases, as well as complete albums and playlists.

Siri will also work with Apple Music, allowing users to ask Siri to play songs relating to specific months, years and more. For instance: “Play me the best songs from 1994.”

Apple Music

In addition to music streaming, Apple Music will offer Beats 1, a 24-hour live radio station, led by DJs in Los Angeles, New York and London. All worldwide listeners will hear the same programming at the same time, with Beats 1 offering music, as well as interviews, guest hosts and more.

Aside from Beats 1, genre-specific Apple Music Radio stations have also been designed with the help of human curation. While app memberships are required for ad-free listening and unlimited song skips on these radio stations (as well as access to the Apple Music library), non-members will have access to ad-supported radio, as well as Beats 1 and Connect.

Speaking of, Apple Music’s Connect service will allow artists to connect with fans by posting things like lyrics, photos, videos or songs to the platform. Fans can comment on or like anything an artist posts, or share the content out to Messages, Facebook, Twitter or email. Additionally, when users comment on posts, the artist can respond directly to those fans.

Apple Music 3

In a statement, Eddy Cue, Apple’s senior vice president of Internet Software and Services, commented on Apple Music:

We love music, and the new Apple Music service puts an incredible experience at every fan’s fingertips. All the ways people love enjoying music come together in one app — a revolutionary streaming service, live worldwide radio and an exciting way for fans to connect with artists.

The new Apple Music will be available in over 100 countries starting June 30, 2015.. The service will be available as a free trial for the first three months, which increases to $9.99 per month thereafter. Alternatively, families can purchase a family plan for $14.99 per month, offering service for up to six family members, each with their own profiles.

Images courtesy of Apple.

Publish date: June 9, 2015 https://dev.adweek.com/digital/wwdc-apple-unveils-apple-music-beats-1-radio-connect/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT