Yahoo Launches Yahoo Newsroom News App on iOS, Android

The news app allows users to explore news in more than 200 categories, called Vibes, as well as to share stories in the app.

Yahoo relaunched its iOS and Android applications as Yahoo Newsroom, a news app that allows users to explore news in more than 200 categories, called Vibes, as well as to share stories in the app.

With Yahoo Newsroom, users can browse stories from a variety of sources, such as BuzzFeed, The Wall Street Journal, NPR and Yahoo itself. When a user first downloads the app, they can customize their experience by selecting the topics they care about from a list of suggested topics, like entertainment, finance and lifestyle.

Yahoo Newsroom

Once a user makes their initial selections, the app will present them with a personalized feed of news to read. In addition, the app’s Explore tab allows users to browse stories in different Vibes, which they can also follow.

As users read stories, they can post likes and comments on content. Users can like individual comments, and they can also reply directly to other users in the comments section of a story.

Elsewhere, users can share articles they find to Vibes within the app. When a user shares an article or video, they can also share their thoughts about the topic with others to spark a conversation.

In a blog postSimon Khalaf, senior vice president of publisher products at Yahoo, commented:

Yahoo has long been a world-class leader in developing algorithms to find and deliver news tailored specifically for you. With Newsroom, we’ve combined this best-in-class content from Yahoo and around the web with community empowerment: The platform that enables you to speak your mind, free from social pressure and engage in open discussion around what you see.

We know great things happen when we empower our communities. Tumblr, Yahoo Finance, Yahoo Fantasy Sports and Polyvore are all evidence of that, and now we’re bringing that voice to a new experience anchored in news. We can’t wait to hear what you think, so please, share your ideas and feedback.

The Yahoo Newsroom app is available to download for free on the iTunes App Store and Google Play.

Publish date: October 4, 2016 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT