Yahoo Live Web Insights offers tracking for page views, including the ability to see how many customers are currently on the website. The app allows business owners to target users who are likely to buy an item (or those who have items in their digital shopping carts), and allows them to communicate from within the app to answer any questions they might have or give them recommendations for products.
The app’s Insights data shows business owners their best days for generating revenue, the most popular referral sites, shoppers’ locations and more.
“As a small business owner, we know you’re not sitting at your desk all day. You’re wearing many hats, running all over town, and tackling the most urgent tasks. With the new app, no matter where all this may take you, you’ll keep your finger on the pulse of your business,” said Rajat Mukherjee, Head of Ecommerce at Yahoo Small Business.
The Yahoo Live Web Insights app also provides access to Yahoo Commerce Central’s marketing tools, which aim to help business owners find new customers and increase their sales.