This Year’s Super Bowl Ads Ignored Huge Social Opportunities

Salesforce exec says the dearth of calls-to-action 'was marketing malpractice'

A couple hours after New England beat Seattle on Sunday night, I was beat. But my exhaustion had nothing to do with the hour, the game or the fact that Bill Belichick won his fourth championship for a team not named the Cleveland Browns. I'm officially tired of watching Super Bowl advertisers waste their money in pursuit of branding over consumer action and engagement.

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