Impression, Consideration Soars for Facebook, Pinterest (Report)

The past 45 days have been good to Facebook and Pinterest, at least in the eyes of brand consumer perception research service YouGov BrandIndex.

The past 45 days have been good to Facebook and Pinterest, at least in the eyes of brand consumer perception research service YouGov BrandIndex.

YouGov BrandIndex said the two social networks reached their respective peaks in general impression levels during the past 45 days, pointing out that the number of respondents with positive impressions of Facebook jumped to 43 percent from 32 percent.

Consideration—or likelihood to visit the respective sites—has also risen significantly since the start of the year, the company added.

As a result, the two social networks were designated as November’s “Brands to Watch” by YouGov BrandIndex.

Readers: How would you rate Facebook and Pinterest in terms of general impression and consideration?

YouGovBrandIndexFBPinterestImpression YouGovBrandIndexFBPinterestConsideration

Image courtesy of Shutterstock.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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