YouTube AdBlitz Is Focused on Super Bowl LIII, But With an Eye Toward the Past

Searches for Big Game ads have risen threefold over the past two years

This year's YouTube AdBlitz is here YouTube

The 2019 edition of YouTube AdBlitz, the Google-owned video site’s annual destination for all things related to Super Bowl ads, is embracing nostalgia as well as focusing on this year’s ads.

YouTube said it has seen searches for Super Bowl ads increase threefold over the past two years, and it shared these five examples of past spots that have drawn interest, saying that they have tallied nearly 120 million views all-time and over 8 million in 2018:


GoPro chief marketing officer Todd Ballard said of the video of Felix Baumgartner ascending more than 24 miles above Earth’s surface to the edge of space in a stratospheric balloon, “Felix’s jump from the stratosphere is something that most people would never even dream of, much less attempt. The ad allows the viewer to be someone else and experience an amazing moment that is truly out of this world. It continues to prove to us that not only our consumers, but the world, wants to be drawn into something that they haven’t seen before.”

AdBlitz is about more than ads, however, as YouTube pointed out the high viewership of Super Bowl halftime shows on its platform.

According to YouTube, the 2016 halftime show—which featured Coldplay, Bruno Mars and Beyoncé—was viewed over 21 million times in 2018.


Lady Gaga’s 2017 effort was watched more than 10 million times on the platform last year.


And the late Prince’s performance of Purple Rain in the rain during the 2007 Big Game tallied over 6 million views in 2018.


Finally, the nostalgia kick is not exclusive to football, as YouTube cited data from Ipsos stating that 84 percent of soccer fans on YouTube watch past World Cup matches or other games, and 68 percent of Olympic Games fans said they watch content from past Olympics. David Cohen is editor of Adweek's Social Pro Daily.