YouTube Community Social Networking Features Launch in Beta

The social feature adds a new tab to users' YouTube channels, which gives creators a new way to engage with their viewers.

YouTube announced the beta release of YouTube Community. The social feature adds a new tab to users’ YouTube channels, which gives creators a new way to engage with their viewers.

With YouTube Community, creators can share text posts, live videos, images, GIFs and more to their Community feeds. Subscribers can see this content in the Subscriptions feed on their phones. Viewers can also opt in to receive notifications when creators post new content to their Community feeds.

For now, this beta is only available for a limited number of YouTube creators, but YouTube said it plans to add additional creators to the feature in the future.


In a blog post, Kiley McEvoy, senior product manager at YouTube, commented:

Community is a special release for us because it represents the deepest product collaboration we’ve ever done with creators like you. We started by inviting creators in early to develop, in partnership with us, the tools they wanted to better engage with their fans.

These creators brought forward a diversity of backgrounds and content styles, from John & Hank Green to AsapSCIENCE, The Game Theorists, Karmin, The Key of Awesome, The Kloons, Lilly Singh, Peter Hollens, Rosianna Halse Rojas, Sam TsuiThreadbanger and VSauce3. We are launching the Community beta today with these creators, but we look forward to bringing more of you onboard. This is a first step and, with creator and fan feedback, we look forward to rolling out new features and functions as well as including more creators in the months ahead.

As creators, your ideas and feedback shape our platform, inspire new features, and help us decide what to prioritize. It’s you who ultimately build YouTube and as the new Community product shows, together, we make YouTube better for everyone.

Readers: What do you think of YouTube Community?

Publish date: September 14, 2016 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT