YouTube Just Launched a New Destination for Gamers and Is Shuttering the YouTube Gaming App

The application debuted in 2015

YouTube's new gaming destination, located at YouTube

In 2015, YouTube launched YouTube Gaming, a stand-alone application and destination for users to watch video-game-related content. Now, the Google-owned video-sharing platform has created a new hub for gamers on the standard YouTube website, which contains some of the features first introduced in the YouTube Gaming experience.

This hub will replace the YouTube Gaming app entirely, as the app will be closed in March 2019.

The new YouTube Gaming destination allows users to view personalized game-related content, as well as discover new content. Users can watch livestreams of the “top” live games of the moment, view gaming videos posted by channels they’re subscribed to and browse additional content on game-specific pages.

In a blog post, Christina Chen, director of product management at YouTube, said users can browse tens of thousands of different game pages. Each page contains popular videos and livestreams related to the game, as well as links to other game pages for titles created by the same developer or publisher.

In addition, Chen said, YouTube will highlight gaming content creators that are “On the Rise,” allowing more users to discover them. This feature is launching first in the U.S. before rolling out to more countries in the future.

Chen said over 200 million logged-in YouTube users watch gaming content on the platform every day. In addition, users watched more than 50 billion hours of gaming content on YouTube in the past 12 months.

Publish date: September 19, 2018 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT