Chefs and trainers on YouTube are in for a treat—today YouTube announced that they’re kicking off two new YouTube Next Creator Programs and will be rewarding participants with a whole slew of free goodies and training. The YouTube Next Chef and YouTube Next Trainer programs will each accept sixteen lucky participants who will take part in a three month virtual course on Google+ Hangouts, and will also each receive an equipment kit worth more than $5,000, filming and editing lessons, more than $10,000 worth of promotion on YouTube and mentoring from industry leaders. If that’s not a sweet deal, I don’t know what is!
The new programs were announced on the YouTube blog today. Austin Lau of YouTube Creator Programs writes, “Since launching the first YouTube NextUp, we’ve been working to supercharge the careers of partners from around the world, and now we’re expanding the program even further.”
I’ve got a feeling that this may have something to do with the news that YouTube plans to have regularly scheduled programming starting in 2012 and that they are rumored to launch a variety of topical channels (including cooking and fitness). With this program, they are essentially training sixteen content creators for each of these two major verticals who, when they’ve completed the program, will be completely dedicated to creating professional quality content for YouTube. And each of those sixteen will be handpicked and trained to do things exactly the way YouTube wants.
And now…on to the programs! YouTube Next Chef will be hosted by Shea Hess of Hungry in Brooklyn. She explains more in the video below.
YouTube Next Trainer will be hosted by Sarah Dussalt of SarahsFabCannel, a popular YouTube fitness channel. Find out more in the video below.
YouTube partners from the United States, Canada, Australia, India, Ireland, New Zealand, South Africa, or the UK that think they’ve got what it takes can apply from now through October 25 at YouTube.com/NextChef or YouTube.com/NextTrainer. The selected chefs and trainers will be announced on November 9.
If you’re a YouTube partner that specializes in cooking or fitness will you be applying for one of these YouTube Next programs? What do you think about these opportunities that YouTube is offering its partners? We’d love to hear your thoughts in the comments below.
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.