10,000 lifetime views is now the magic number to begin earning advertising revenue on YouTube.
The Google-owned video site announced the change to its YouTube Partner Program in a blog post by vice president of product management Ariel Bardin, who said the motivation behind the move was ensuring the validity of channels.
Bardin also announced that new creators in the YouTube Partner Program who reach the 10,000-view milestone will be subject to a new review process, adding that creators who have already generated revenue prior to reaching 10,000 total views will be unaffected.
Starting today (Thursday, April 6), we will no longer serve ads on YPP videos until the channel reaches 10,000 lifetime views. This new threshold gives us enough information to determine the validity of a channel. It also allows us to confirm if a channel is following our community guidelines and advertiser policies. By keeping the threshold to 10,000 views, we also ensure that there will be minimal impact on our aspiring creators. And, of course, any revenue earned on channels with under 10,000 views up until today will not be impacted.
In a few weeks, we’ll also be adding a review process for new creators who apply to be in the YouTube Partner Program. After a creator hits 10,000 lifetime views on their channel, we’ll review their activity against our policies. If everything looks good, we’ll bring this channel into YPP and begin serving ads against their content. Together, these new thresholds will help ensure that revenue only flows to creators who are playing by the rules.
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