YouTube Revealed Its Top 10 Ads Ahead of Cannes Lions 2018

The videos totaled 465.4 million views

The 2018 Cannes Lions International Festival of Creativity starts June 18 Cannes Lions International Festival of Creativity

Ahead of this year’s Cannes Lions International Festival of Creativity, YouTube revealed its Cannes YouTube Ads Leaderboard, ranking the top 10 global video ads on its platform from April 2017 through April 2018.

The leaderboard was limited to one video per brand to ensure brand diversity. Altogether, the 10 videos have 465.4 million views and 563.5 million minutes of watch time. YouTube ranked the 10 videos using multiple factors, including watch time, views and mix of paid and organic views.

Here’s the complete leaderboard:

1. LG Astronaut Brand TVC Ad Film – 20 Years Anniversary Story Video – Life Is Good 2017

  • Brand: LG India
  • Media Agency: Havas India
  • Creative agency: HS Ad

2. Clash of Clans: How Do We Get Over There? (Update Teaser)

  • Brand: Clash of Clans
  • Media Agency: In house
  • Creative agency: Barton F. Graf

3. MISS DIOR – The new Eau de Parfum

  • Brand: Christian Dior
  • Media Agency: Havas US
  • Creative agency: In house

4. Alexa Loses Her Voice – Amazon Super Bowl LII Commercial

  • Brand: Amazon
  • Media Agency: Initiative
  • Creative agency: In house

5. Samsung Galaxy: Growing Up

  • Brand: Samsung US
  • Media Agency: Starcom
  • Creative agency: Wieden+Kennedy

6. Meet iPhone X — Apple

  • Brand: Apple
  • Media Agency: OMD
  • Creative agency: In house

7. Jump Up, Super Star! – Super Mario Odyssey Musical

  • Brand: Nintendo
  • Media Agency: Blue 449
  • Creative agency: Leo Burnett

8. Budweiser 2018 Super Bowl Commercial | “Stand By You”

  • Brand: Budweiser
  • Media Agency: Dentsu Aegis Network
  • Creative agency: David

9. John Lewis Christmas Ad 2017 – #MozTheMonster

  • Brand: John Lewis
  • Media Agency: Manning Gottlieb OMD
  • Creative agency: adam&eveDDB

10. A Slimy Situation – Choose How To Save LEGO City!

  • Brand: LEGO
  • Media Agency: Initiative
  • Creative agency: RGA

Publish date: June 12, 2018 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT