YouTube Trends of the Moment for Savvy Advertisers, Q3 2019

Shopping decisions, best-and-worst, buying challenge

Over 70% of shoppers are open to learning about products on YouTube from brands Anatoliy Sizov/iStock

In the past, someone looking for shopping inspiration and advice might have asked a friend or traveled to their local store. Today, they’re going online. On YouTube, for example, watch time for shopping-related videos grew more than five times in the U.S. between 2016 and 2018.