YouTube used VidCon in Anaheim, Calif., this week to reveal several new monetization options for creators on its platform.
Chief product officer Neal Mohan said in a blog post that the Google-owned video site now has more than 1.9 billion logged-in monthly users, along with localized versions in 90 countries and 80 languages.
Mohan added that the number of YouTube creators earning five figures annually is up 35 percent, and the number of creators earning six figures is up 45 percent.
YouTube Channel Memberships, which have been available to “a select group of creators” as sponsorships, enable viewers to pay a recurring monthly fee of $4.99 in exchange for unique badges, new emoji, members-only posts in the community tab and access to unique perks from creators, such as exclusive livestreams, extra videos and shout-outs.
Mohan announced that Channel Memberships will soon be extended to eligible channels with more than 100,000 subscribers, saying that YouTube hoped for further expansion of the option “in the coming months.”
YouTube also teamed up with Teespring to enable creators to choose from more than 20 merchandise items, such as T-shirts and phone cases, and sell them via their channels. The new merchandising option is available to eligible U.S.-based channels with more than 10,000 subscribers, and Mohan said more merchandising partners and creators will be added soon.
Finally, YouTube introduced Premieres, which enables creators to debut pre-recorded videos as live moments.
Mohan wrote, “When creators choose to release a Premiere, we’ll automatically create a public landing page to build anticipation and hype up new content. When all fans show up to watch the Premiere, they’ll be able to chat with each other (and with the creator) in real-time via live chat. It’s as if a creator’s entire community is in one theater together watching their latest upload.”
He added that Premieres unlocks new revenue streams for creators, as they can now use Super Chat—which allows viewers to pay to have their message highlighted and pinned in the chat window—on traditional uploads, as well as take advantage of Channel Memberships perks that had only been available on live videos.
Mohan concluded, “YouTube creators are the heartbeat of our platform. That’s why we’re committed to building products that empower and support the creator community. We hope these tools help creators build a stronger community and earn more money while doing it, because when they succeed, the entire YouTube community thrives.”