YouTube Users Are Singing Along With La La Land as the Oscars Approach

YouTube analyzed the trailers for this year's nine Best Picture Oscar nominees

Ahead of the 89th Annual Academy Awards, YouTube released data related to this year’s nominees.

YouTube analyzed the trailers for this year’s nine Best Picture Oscar nominees and found that the videos have accumulated 3 million hours of total watch time on the video-sharing platform. Overall, when including both studio channels and “popular aggregators,” the trailer for La La Land took the top spot for views. Arrival and Hacksaw Ridge came in second and third, respectively.

Elsewhere, La La Land is also the top film among this year’s Best Original Score Oscar nominees. YouTube said the film’s music has surpassed 1 billion views on the platform, when movie clips and fan covers are combined.

Finally, Google mapped the “regional popularity” of each film in the biggest Oscars categories by analyzing YouTube trailer views during each film’s opening week. Users can explore these maps here.

Image on homepage courtesy of Lionsgate/Dale Robinette.

Publish date: February 22, 2017 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT