YouTube’s Artist on the Rise Is Now a Monthly Program

Colombian-Canadian singer-songwriter Jessie Reyez kicks it off

Jessie Reyez's 'Figures' Jessie Reyez/YouTube
Headshot of David Cohen

YouTube added an Artist on the Rise feature to its Trending tab last year, and Friday, the Google-owned video site announced that it is expanding Artist on the Rise into a new monthly program.

The Artist on the Rise Trending tab will continue to feature three songs from emerging artists every week, and the new monthly offering will provide an in-depth look at one of those artists.

The first artist to be featured is Jessie Reyez, a 27-year-old Colombian-Canadian singer-songwriter signed to Island/FMLY.

YouTube Music said in a blog post introducing the new program, “Many fans can tell you about the first time they heard an incredible new song or watched a groundbreaking video from a musical newcomer. Some of the most memorable moments with artists happen early. The program will promote a diverse lineup of music’s most important new voices across all genres, connecting them with fans worldwide through in-product promotion and programming, out-of-home, social and fan events at YouTube Spaces.” David Cohen is editor of Adweek's Social Pro Daily.