Across Twitter today, a sizable gallery of journalists and fans are rolling their eyes at the idea of TV sitcom millionaire Zach Braff joining the Kickstarter ranks to fund indie sequel Wish I Was Here. Below is a small sampling of that sentiment, from EW‘s Anthony Breznican, TheWrap’s Tim Molloy and Chicago moviegoer Clayton Smith:
Braff – via Kickstarter and subsequent phone interview with The Hollywood Reporter – explains that he turned to Kickstarter to maintain creative control. But clearly, with an increasing number of moneyed individuals and name-brand projects embracing the grassroots crowdfunding model, it may be time for a tiered system or some other distinct approach. As Breznican has been intelligently discussing this morning with colleagues like David Poland. Let’s hope Kickstarter is listening.