Zynga’s Café World Goes from 0 to 8.6 Million Users in a Week, with Big Implications

FarmVille broke all sorts of records as the fastest-growing and largest application on Facebook. But now another Zynga production, Café World, is looking set to best it. The app has grown from 0 to 8.6 million users since it launched a week ago, according to AppData, based on a combination of cross-promotion from other Zynga games (including FarmVille) and advertising on Facebook.

This is especially good for Zynga, as we believe the company could try to go public as soon as next March. Café World has a baked-in revenue model in the form of virtual goods. It’s another big hit using the so-called “Zynga Playbook” for making apps grow, meaning the company can further justify its 2009 financials to public investors. We’ve heard the company is already on track to make $200 million this year.

However, the effect on the overall social gaming developer ecosystem is not so clearly good…

> Continue reading at Inside Social Games

Publish date: October 8, 2009 https://dev.adweek.com/digital/zynga%e2%80%99s-cafe-world-goes-from-0-to-8-6-million-users-in-a-week-with-big-implications/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT