Zynga launches Draw Something 2

Yesterday, during Zynga’s Q1 2013 earning call, CEO Mark Pincus announced the launch of Draw Something 2. The game is available to download for free exclusively on the Apple App Store. An Android version is coming soon.

The first Draw Something was a simple draw-and-guess game where players compete against each other to create pictures based on stimulus words. The game won the award for Best Social Network Game at last night’s Game Developer’s Choice Online Awards ceremony. It was the first time Zynga managed to take home a GDC Online Award, even though its games have been nominated for the past two years.

Draw Something 2 introduces a live feed where players can share, ‘like’ or comment on drawings, and follow friends, artists and celebrities. It also adds a collection of new drawing tools like new patterns, textures and colors.

Television personality Ryan Seacrest first revealed the existence of Draw Something 2 in March, when he posted a screenshot from the game to his Twitter account. Seacrest and Draw Something have long been associated with one another, especially following the revelation that Seacrest was producing a Draw Something-themed gameshow for CBS. Former Zynga vice president and Omgpop CEO Dan Porter was quick to confirm Seacret’s claim that the public was checking out some legit Draw Something 2 artwork, responding with the game’s official logo.

Zynga’s acquisition of Omgpop made some serious headlines last year, especially since the deal was reportedly worth somewhere around $200 million. Earlier this month, shortly after the announcement of Draw Something 2, we also learned that Zynga’s New York office general manager Dan Porter and former CEO and founder of OMGPOP had left Zynga.

“Developing and launching games is a team effort, and we’re proud of the great work the Zynga New York team has done with Draw Something 2,” said Zynga chief operating office David Ko, in a statement. “Our follow up to the original hit is even more social and engaging, and we’re excited to get it into the hands of our players globally. We thank Dan Porter for his efforts in making the Draw Something franchise a success and wish him well in his future endeavors. We’re proud to see talent like Sean Kelly take a bigger leadership role as the head of our New York studio and lead the team to the global launch of Draw Something 2.”

Sean Kelly, who’s been with the company since 2009, stepped in for Porter as the head of Zynga’s New York studio. Kelly’s official title is the vice president of mobile and general manager of Zynga New York, reporting to Zynga’s senior vice president of mobile Travis Boatman.

Inside Social Games will publish a full review of Draw Something 2 soon.

Publish date: April 25, 2013 https://dev.adweek.com/digital/zynga-launches-draw-something-2/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT