November 4, 2019
Palm Springs, CA
Adweek’s Brand Genius Award has stood as the marketing and branding world’s consummate honor for nearly three decades. Each year, a distinguished panel of our senior editors convene to identify the most creative, colorful, and ultimately successful examples of brand building in 10 major business categories. While the achievements of each recipient vary, each has demonstrated unique ideas, a willingness to break with convention, and has successfully advanced his or her brand’s prestige despite formidable competition and a challenging business climate.
In 2012, Adweek’s editors added a crowning honor to the winner lineup, an award that would recognize not just the preceding year’s marketing efforts, but a career’s worth of exemplary brand building. This distinction is the Brand Visionary Award, bestowed on pioneering executives who’ve not only built successful brands, but influenced the culture itself with exceptional products, groundbreaking ideas and pioneering leadership.
Finally, in recognition of the excellent work undertaken in the not-for-profit sector, Adweek created the Brand Genius Awards’ final honor, called Brand Save, which spotlights and celebrates the growing importance of cause-marketing that benefits philanthropies, charitable groups, and other public-benefit concerns.
Adweek profiles each of the Brand Genius recipients in a special issue of the magazine, and honors them in person at a gala awards dinner. The evening’s gathering is an opportunity not just to celebrate the accomplishments of some of the most gifted executives working today, but for them to share the spotlight with their in-house teams and agency partners.