Tuesday, June 23, 2020 | 12PM EST
eCommerce has quickly gone from a convenience to a necessity as consumers adjust to the changing world around us. This provides a massive opportunity for marketers who have depended on content-based assumptions or old data to define whether or not a consumer is in-market. First-party shopping data is changing the game and empowering marketers to go beyond contextual and lean into real intent.
Join the conversation as Adweek’s Danny Wright and Scott Kelliher from eBay Advertising discuss how marketers can use shopping data to see their consumers in new and insightful ways and how to solve the challenges of audience targeting in a quickly shifting—and increasingly cookie-less—digital environment.